Need an Ambassador alternative?

Here are the top 3 alternatives
to Ambassador referral programs

The latest news is in: Ambassador is closing its referral platform.

Maybe you’re a previous Ambassador customer in need of a new referral or affiliate marketing tool. Or a marketer looking for the best Ambassador alternative. If you’re interested in building a referral program, we put together a list of the top Ambassador alternatives that meet your business needs.

Below, you’ll find the top three referral marketing companies with products and services comparable to (or better than!) Ambassador. Browse through the list below and find the one that can help you transition your referral program as smoothly as possible.

  Referral Rock Extole ReferralCandy
Free demo or trial Yes, free demo and trial available Yes, demo available Yes, free trial available
Starting price $200/month Not available $49/month + tiered commission
Overall rating* 4.5/5 4.7/5 4.6/5
Ease of use rating 4.4/5 4.5/5 4.5/5
Customer support rating 4.8/5 4.7/5 4.9/5

* From Capterra

Referral Rockreferral-rock

Founded in 2014, Referral Rock is a relative newcomer to the referral marketing space. But since its launch, the B2B SaaS platform has become popular for its flexible word-of-mouth and referral programs and dedicated customer success experts.

As Referral Rock expands to offer affiliate programs and partner programs, it continues to innovate the customer referral industry. Its platform is user-friendly, customizable, and makes it easy to import your referral program from Ambassador to Referral Rock.

Key features:

  • Visual drag-and-drop builder for referral portals, refer-a-friend widgets, and landing pages
  • Automated email marketing campaigns 
  • Over 25 built-in integrations and custom APIs
  • Advanced reward rules and reward fulfillment
  • Easy way to track metrics and analyze customer data in real-time
  • Customer, referral, and ambassador portal
  • Dedicated customer success manager and support team 
  • Support migrating your ambassador and program data 

Plans and pricing:

Starter Growth Enterprise Business
The perfect intro to a referral marketing platform, with everything you need to get your first program in place.  For businesses ready to scale, and need more advanced features and automation. Businesses that require a most personal touch, and increased flexibility in their referral program.
Includes one active program for 500 members, unlimited referrals, and all standard features Includes three programs and 5,000 members, unlimited referrals, and advanced features. Includes five active programs and 10,000 members, unlimited referrals, advanced rewards, and premium features.
$200/month $400/month $800/month

Extoleextole logo

Extole is positioned as “the leading enterprise advocacy platform.” With an agency approach to customer and referral programs, it focuses on providing an all-in-one SaaS platform for the enterprise retail and financial sectors. 

Extole runs five different types of referral programs: refer-a-friend, brand ambassador and influencer marketing, friends and family, nominate-a-friend, and drop-a-hint campaigns. These programs are all customizable and provide a great customer experience across large-scale customer advocacy programs.

Key features:

  • On-brand consumer referral creatives
  • Automated reward engine
  • Omni-channel campaigns (i.e., social media marketing, email, website)
  • 3-layered protection against fraud 
  • Ability to segment, target, and analyze brand advocates

Plans and pricing: Not provided. Contact company for more information.


ReferralCandy is another referral marketing company that specializes in ecommerce. With its recognizable namesake and online presence, ReferralCandy is a go-to for many businesses looking to draw in more customers online.

By connecting with popular shopping platforms, like Shopify, Woocommerce, and BigCommerce, its referral software facilitates online referrals and transactions. It’s also easy to use and easy to set up, with built-in integrations that instantly connect to your online shop, social media, CRM, email services, and analytics. 

Key features:

  • Integration with 15 different platforms
  • Flexible referral widgets, embedded sign-up forms, and post-purchase popups 
  • Branded emails and landing pages
  • Analytics for referral revenue and traffic

Plans and pricing:

Premium Enterprise
Includes unlimited customers, dashboard and data reports, automatic fraud protection, and live chat support. Includes unlimited customers, dashboard and data reports, live chat support, automatic fraud protection, an account management, and priority support.

The price includes a base fee of $49/month, and a tiered commission on a referral’s first three purchases:

5% on the first $1,000, 3.5% on the next $10,000, 1.5% on the next $100,000, and 0.25% for anything above

$3,999 a month

Choosing the best Ambassador alternative

Now that Ambassador is shut down, a lot of businesses are left looking for the best alternative referral marketing software. Thankfully, there’s a lot of amazing competition out there.

Referral Rock, Extole, and ReferralCandy are all known names in the industry and offer great features. Extole provides a full-range agency experience, with plans that may be for more established corporations. ReferralCandy, on the other hand, is built specifically for ecommerce companies. Although it has two different plans, if you don’t want to pay monthly commission, their other option is also over $1,000 a month. 

Referral Rock provides a great long-term solution, built for both ecommerce and brick-and-mortar retailers. With flexible plans and pricing to grow along with your business, it’s one of the best Ambassador alternatives out there.

Contact them for a Referral Rock demo or 14-day free trial